The information gathered from surveys, interviews, and focus groups can be used within the House of Quality in order to develop a comprehensive picture of customer expectations, the competition, and industry best practices. It is used by product designers to combine customer requirements with market trends and competitors' offerings to form a detailed plan for the design and development of the product. The House of Quality is an essential tool for creating design goals for a mobile phone. Used widely by engineers and designers in numerous industries, the HOQ streamlines the product development process to meet target customer needs while keeping the production budget within limits. The HOQ is also known as the "Quality House" or "Matrix" due to its quadrant-like construction, representing quality parameters such as materials, price, and durability. The House of Quality (HOQ) is a method used in Quality Function Deployment (QFD) that visually demonstrates the relationship between customer requirements, desired market characteristics, and product design goals.
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